PlayUp the People's Sportsbook

Coming soon to Iowa

Coming Soon

Are you treated like an enemy at your current sportsbook?

Tired of getting held back by betting limits with no explanation? You’ll never have to worry about that at PlayUp because our limits are the most transparent in the market. We’ve also got minimum guarantees, so you’ll know exactly how much you can bet, every time you’re looking to play

Frustrated that your Sportsbook has no customer service phone number?

At PlayUp, we provide a 1st class, industry-leading platform with friendly, helpful U.S.-based agents available by phone and email. (and live chat coming soon to all states)

Unhappy with pricing? Silly bonus rules?

PlayUp is the industry leader in teaser prices and offers reduced juice specials with a simple 2x bonus rollover. We offer all of this so you can focus on what really matters– winning that bet.

Follow us on our social media for breaking sports betting news, educational content and chances to win prizes.

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Coming Soon

Help & Support

PlayUp Sportsbook is currently only available in Colorado and New Jersey. PlayUp Racebook is now available in Alabama, California, Colorado, Connecticut, Delaware, Florida, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota,Montana, Nebraska, New Hampshire, New Mexico, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Tennessee, Vermont & Wisconsin.

Please always gamble responsibly. If you or someone you know has a gambling problem, help is available 24 hours a day. Call 1-800-GAMBLER (1-800-426-2537) for assistance.