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PlayUp the People's Sportsbook

Coming soon to Iowa

Coming Soon

Join our email list to stay up to date on all the PlayUp action and get special bonuses directly to your email. Don’t worry, we’ll spare your inbox any spammy promotional, daily emails like you get from the other sportsbooks.

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Are you treated like an enemy at your current sportsbook?

Tired of getting held back by betting limits with no explanation? You’ll never have to worry about that at PlayUp because our limits are the most transparent in the market. We’ve also got minimum guarantees, so you’ll know exactly how much you can bet, every time you’re looking to play

Frustrated that your Sportsbook has no customer service phone number?

At PlayUp, we provide a 1st class, industry-leading platform with friendly, helpful U.S.-based agents available by phone and email. (and live chat coming soon to all states)

Unhappy with pricing? Silly bonus rules?

PlayUp is the industry leader in teaser prices and offers reduced juice specials with a simple 2x bonus rollover. We offer all of this so you can focus on what really matters– winning that bet.

Follow us on our social media for breaking sports betting news, educational content and chances to win prizes.

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Help & Support

© 2023 PlayUp Interactive Co, Inc. All Rights Reserved.

PlayUp Sportsbook is currently available in Colorado and New Jersey. PlayUp Racebook is now available in Alabama, California, Colorado, Connecticut, Delaware, Florida, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Minnesota, Montana, Nebraska, New Hampshire, New Mexico, North Dakota, Ohio, Oklahoma, Oregon, Rhode Island, South Dakota, Tennessee, Vermont, Washington, West Virginia, & Wisconsin.

Please always gamble responsibly. If you or someone you know has a gambling problem, call 1-800-GAMBLER (1-800-426-2537) for assistance. Help is available 24 hours a day.