Lien Games Racing LLC (“LGR” or “We” or “we”) operates an advance deposit wagering service that it makes available to eligible consumers in certain authorized states by way of the PlayUp mobile application (the “Mobile Application”) and certain proprietary application programming interface that integrates with certain trusted third party applications. As used herein, the term “Service” refers collectively to all means and methods by which a consumer may: (i) become an approved user, and/or (ii) utilize the advance deposit wagering service to place wagers and/or use other features and functionalities offered via the Service.
2.WHAT INFORMATION DO WE COLLECT ABOUT YOU?
b. Non-Personal Information Collected Automatically. The Service may collect or receive automatically certain types of non-personal information (collectively “Non-Personal Information”) when you use the Service, including without limitation the following categories of Non-Personal Information: (i) Internet Protocol (IP) address; (ii) browser type; (iii) device type and operating system on which the user has accessed or used the Service; (iv) location services data associated with the device you have used to access or use the Service; (v) physical location data; (vi) information relating to the user’s usage of the Service and mobile, social, or casual games in our mobile games network (such as games played, playing time, sessions data, and related activity data); (vii) functional and download data received by the Service from third party application stores (e.g., Apple’s App Store); and (viii) information relating to your referral or redirection to the Service, including information pertaining to the originating parties (e.g., third party game developers, advertising platforms, etc.) and your use of the originating party’s platform, service, or game at the time you were referred or redirected to the Service. The Service’s automatic collection of the foregoing categories of Non-Personal Information helps us to enhance and upgrade our products and services and to tailor our products and services to better serve our customers.
3. THIRD PARTY COLLECTION AND SHARING OF INFORMATION
a. Third Party Integrated Service Providers. The Service contains certain features and functionalities that interact with certain third parties and/or integrate third party application programming interfaces in furtherance of the Service and/or the promotion of the Service. These third parties include, but are not limited to: (i) smart phone operating system providers and device providers; (ii) mobile analytics providers; (iii) advertising platform providers and advertising networks; (iv) regulatory, compliance, and telecommunications vendors; (v) game developers; (vi) totalizator services; and (vii) payment services, payment processors, and payment gateways (collectively “Third Party Integrated Service Providers”).Our Third Party Integrated Service Providers may collect various forms of Non-Personal Information from account holders and share such Non-Personal Information with us in connection with the Service.
b. In the event that you provide personal information to any third party via our Service or any offer made available to you, you understand that we are not responsible for such third parties’ use or misuse of your personal information. You should review the privacy and information sharing practices of such third parties. We may offer links to third party sites so that you can conveniently visit our vendors or locate other content likely to be of interest. We are not responsible for the content, practices, or policies of sites operated by third parties and urge you to inquire about them before providing any personally identifiable information.
4.WHAT DO WE DO WITH COLLECTED INFORMATION?
a. Personal Information. We use the Personal Information you provide to us in the following ways: (i) to verify your age, identity, state of residence, and geographic location in connection with your interest in setting up a wagering account with LGR; (ii) to administer your wagering account with LGR; (iii) to facilitate deposits into and withdrawals from your wagering account; (iv) to communicate with you about your wagering account and/or other LGR products and services; (v) to facilitate your use and enjoyment of mobile, social, or casual games in our games network; and (vi) to comply with LGR’s regulatory licenses and other legal requirements.
b. Non-Personal Information. We may use Non-Personal Information to: (i) enhance and upgrade our products and services and to tailor our products and services to better serve our customers; (ii) troubleshoot problems relating to the Service and/or a consumer’s interaction with or use of the Service; (iii) market and advertise our Service and/or games; (iv) take advantage of certain advertising solutions made available by advertising platforms with whom we have a commercial relationship; and/or (v) undertake certain regulatory and compliance obligations (e.g., we use location services data to determine your geographic location at the time you access the Service and/or any game).
In connection with the foregoing uses of Non-Personal Information, we may disclose Non-Personal Information to: (i) Third Party Integrated Service Providers and other third party vendors who will provide services to us; (ii) third party advertising platforms and advertising affiliates; and/or (iii) game and software developers with whom we work.
5.HOW DO WE SHARE PERSONAL INFORMATION?
We share your Personal Information only as described below.
a. Sharing Within the LGR Corporate Family. We may share your Personal Information with any parent company, subsidiary, or affiliate in the LGR corporate family. All entities within the LGR corporate structure may have access to your Personal Information as well as Non-Personal Information.
b. Service Providers. We may engage third parties to perform services in connection with the Service. We may share your Personal Information with such third party vendors to enable such vendors to render services to us. Such third party vendors may include (but are not limited to) the following functions or services: (i) age verification; (ii) identity verification; (iii) state of residence and geographic location determination or verification; (iv) financial credit check and assessment; (v) customer service support and call center operation; (vi) legal compliance and reporting; (vii) software developers; and (viii) marketing partners. The third party vendors with whom we share Personal Information will not be permitted to disclose or use such Personal Information except as directed by us in connection with the services provided to LGR.
d. Tax Reporting. We reserve the right to disclose Personal Information to the Internal Revenue Service and other taxing authorities to comply with our legal obligations under applicable federal, state, and local tax laws and regulations.
e. Changes in Corporate Structure. In developing our business, we might sell certain assets, or the company, or parts of it may be sold, merged or otherwise transferred. In such transactions, user information, whether personally identifiable or otherwise, may be one of the transferred assets.
6. HOW CAN YOU CONTROL YOUR PERSONAL INFORMATION?
We believe that choice in how and when you are contacted is key to customer satisfaction, so we offer a few ways for you to update your contact information, change your preferences, or opt out of receiving future promotional communications.
a. If you have an advance deposit wagering account with us, you may be able to log on and update or change your contact or account information. Check the account settings feature in the Service for further information.
You may unsubscribe to any of our promotional e-mails by following the unsubscribe instructions in the body of any promotional e-mail message.
b. You also may write to us directly if you wish to: (i) update or delete your contact information; (ii) ask that we not share your personal information with third parties; or (iii) request that we cease sending you promotional or other information via mail or e-mail. Such written requests should be sent to Lien Games Racing LLC, 404 4th Street North, Suite 200, Fargo, North Dakota 58102, Attention: General Counsel.
c. If you request in writing to opt out of future promotional communications, we will retain your information in a “do not promote” file in our database, and you will receive no further promotional communications from us. If you have opted out of receiving future promotional e-mails from us, we will implement your opt-out request within 10 business days of receiving the opt-out request (our promotional e-mail vendor processes unsubscribe requests). If you have opted out of receiving future promotional materials by regular mail, we will implement your opt-out request within a commercially reasonable time. However, opting out of promotional communications from us will not impact our continuing right to send transactional-related communications to you regarding your use of the Service.
a. Cookies. Your Web browser offers “cookies” which, if you allow their use, store small amounts of data on your computer when you visit a web site. Cookies do not contain any personally identifiable information about you and therefore cannot be used to identify you personally. Cookies assist us in tracking which of our features you like best, and also enable us to customize our content according to your preferences. You have the ability to accept or decline cookies by modifying your browser and the Site is viewable even if you disable the cookie function on your browser. However, if you disable cookies, some advanced and customized features or offerings on our Site will not be available to you. In addition to collecting cookies, we may distribute, sell, and/or transfer such cookies to third parties with whom we have a commercial relationship. If you do not wish your cookies to be used in this manner, you can modify your browser to disable the collection of cookies.
b. Web Beacons. A number of technologies exist to assess consumer behavior both on-line and off-line. We may employ some of these technologies, including web beacons (see below), web analytics techniques, and other behavior marketing technologies, to assess consumer behavior and to understand how we can better serve our customers. Some of these technologies are provided to us via third party vendors. In the course of using these technologies, we automatically collect non-personal information from you, including but not limited to the following types of information: Internet protocol (IP) address used to connect your computer to the Internet; login, e-mail address; computer and connection information such as browser type and related browser data; content viewed; and purchase history, which may be aggregated with other information for analytic purposes. Some of our web pages and/or promotional e-mail messages may contain electronic images known as web beacons, which are also called single-pixel gifs. Web beacons are not used to access your personally identifiable information, but they are a technique we use to compile aggregated statistics about the usage of our web sites and to track the number of users who have opened and acted upon our promotional e-mail messages. Web beacons collect only a limited set of information including a cookie number, time and date of a page view, and a description of the page on which the web beacon resides.
8. SECURITY OF YOUR PERSONAL INFORMATION
9. YOUR CALIFORNIA PRIVACY RIGHTS
a. Under California Law SB 27, California residents have the right to receive, once a year, information about third parties with whom we have shared information about you or your family for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please send us a letter at the address set forth below and please include your name, address, and email address. We will respond to you within thirty days of receiving such a request.
Lien Games Racing LLC 404 4th Avenue North Suite 200 Fargo, North Dakota 58102 Attention: General Counsel
b. Do Not Track. The Service does not utilize technology to track your behavior after you leave the Site or to serve you with advertisements after you leave the Service and visit third party web sites. Therefore, the Service does not respond to Do Not Track Signals. Additionally, we do not allow third parties to deploy tracking technology on our Service that would enable such third parties either to: (i) track your behavior or otherwise collect personally identifiable information about you after you leave the Site; or (ii) serve you with advertisements after you leave the Service and visit third party web sites.
10. GENERAL TERMS
b. Visitors and Subscribers Outside the United States. All matters relating to the Service are governed by the laws of the State of North Dakota in the United States. Persons visiting the Service from outside the United States will not be permitted to sign up to use the Service.
c. Children’s Privacy. The Service contains age verification functionality that prohibits minors from accessing or using the Service. We do not collect any Personal Information from children under the age of eighteen (18).
Lien Games Racing LLC 404 4th Avenue North Suite 200 Fargo, North Dakota 58102 Attention: General Counsel