PlayUp, is a leading mobile social network for live sports which allows sports fans to connect with each other real time around the live action of all the world's major sports.
Since launching in 2011, the PlayUp App has become one of the most downloaded apps in the Apple Store – Top 5 App in 80 countries and number 1 App in 30 countries.
Featuring more than 50 leagues across the 9 biggest sports in the world PlayUp covers sports such as: Australian Rules, A-League, International Cricket, Rugby, World Football (soccer), NBA, NFL, Premier League and much more.
PlayUp Founder and CEO George Tomeski said the current offering from PlayUp was just the beginning in providing sport fans all over the world with a true sports entertainment experience on their mobile phones.
"Through real time social messaging we can provide a real time mobile service for sport fans around the world to discuss the game as the action unfolds.
"For sports brands or associations this is particularly exciting as they can create a dedicated hangout against any game of live sport to engage with their fans and provide amazing experiences.
"This is just the start in providing a mobile-based platform with live scores and stats, social gaming, interaction and premium content all in the one place," Mr Tomeski said.
PlayUp is headquartered in Australia with international offices in the US, India, UK, Britain, China, Japan and Brazil. In 2010, PlayUp raised $50m from investors based on a US$200m pre money valuation.